The House Club (THC) is a real estate dedicated tech company, who develops mobile platforms equipping realtors with the latest mobile technology and social media marketing methodology. Our products are featured in Los Angeles Times.
Our membership force is 3000 strong and growing, which enabled us to create an entire real estate online-offline ecosystem for realtors.
As our business rapidly grows, we have a growing need for senior management position:

Marketing Director

  • 你将会全面负责一条全新的产品线
  • 你将会长期与Toll Brothers,Lennar,Williams Homes等顶级建商协调沟通
  • 你将是一场千人活动的幕后总指挥
  • 你将会和来自于奥美的艺术总监,地产文案大师头脑风暴最新的创意
  • 你将会和洛杉矶华人最顶尖的影视制作团队一起策划制作电影级别的宣传片

To Be More Specific:

  • Develop strategic marketing plans that are actionable and have short- and long-term targets, goals, initiatives and metrics that align with company’s business development
  • Identify and engage target audiences, channels and partners to drive brand awareness to support marketing objectives
  • Plan and oversee advertising and promotional campaigns which may include off-line events, TV, radio, print, social and digital marketing to ultimately drive awareness and increase brand affinity
  • Develop strategies and creative platforms and concepts that simultaneously use both traditional and social media to communicate THC business, including, but not limited, to Sales, Corporate Partnerships and Community Relations
  • Enhance the value provided to sponsors and partners through off-line events that generates engagement and awareness for key audiences
  • Collect customer feedbacks from sales department, and conduct market research and analyze media ratings and trends, preparing reports for management to inform marketing decisions
  • Ensure all creative assets properly reflect the brand and are consistent with marketing and messaging objectives

Requirements:

  • Bachelor’s degree in Marketing and/or related field
  • English-Chinese billingual
  • MBA is a plus, but not required
  • Five or more years of marketing experience is preferred
  • Strategic vision, and the ability to clearly articulate and successfully translate strategy into results
  • Understanding of market research, revenue-generating programs, database management, and digital marketing strategies
  • Experience in developing a B2B and B2C multichannel marketing strategy with a strong focus on digital
  • A strategic thinker who can make connections across all stakeholders and apply them to marketing initiatives; someone who anticipates issues and proactively works to resolve them
  • Demonstrated understanding of how marketing, creative, media and communications work seamlessly to help brands succeed
  • Ability to handle highly confidential material and information
  • Knowledge of event planning, marketing, execution
  • Ability to work independently in a multi-faceted and deadline-driven environment
  • Excellent organizational skills, and an ability to manage a broad portfolio of projects simultaneously
  • Proven ability to lead, manage and develop staff in an atmosphere of multiple projects, shifting priorities and deadline pressures
  • Positive attitude and strong work ethic a must

We Offer:

  • Competitive Pay
  • H1-B sponsorship if qualified
  • Bonuses